Your brand, powered by rice straw.

Ulstraw helps distributors, retailers, outdoor brands, and sustainability-led teams build private-label firelighter programs from Vietnamese rice straw.

Program fit

Made for brands that need a cleaner fire-starting story.

We combine a proven rice-straw firelighter format with packaging flexibility, export support, and a social impact story rooted in farmer livelihoods.

Use this page as the starting point for retail distribution, supermarket programs, garden centers, outdoor stores, private-label packaging, and ODM development.

Start a brief View products

What we support

Private label without starting from zero.

Keep the core product proven, then tailor the format and presentation for your sales channel.

Private-label firelighters

Build a retail-ready fire starter line using Ulstraw's rice-straw cube and bar formats with your own packaging system.

Custom packaging

Adapt box structure, pack count, label language, barcode, usage instructions, and shelf presentation for your market.

ODM development

Work with Ulstraw on product format, pack configuration, sustainability claims, and repeatable supply from Vietnam.

Formats

Build around the SKU your market needs.

Ulstraw private label cube firelighter pack

Cube packs

Compact, easy-to-count formats for home fireplaces, grills, fire pits, and outdoor retail channels.

Ulstraw private label bar firelighter pack

Bar packs

Portable bar formats for camping kits, BBQ users, garden centers, and recurring household fire-starting.

Sustainable packaging cartons for private label programs

Shelf-ready cartons

Packaging and carton planning for distributors that need store-ready presentation and export-ready handling.

Process

From brief to batch.

A clear workflow keeps sampling, packaging, and commercial confirmation moving in the same direction.

Brief

Share target market, sales channel, pack count, language, and compliance needs.

Sample

Review product format, packaging direction, label copy, and carton requirements.

Confirm

Lock specifications, pricing, lead time, order terms, and export documentation.

Produce

Ulstraw prepares the batch, packing, and shipment support from Vietnam.

Get a quote

Tell us about your program.

Share the basics — market, preferred format, and estimated quantity — and Ulstraw will reply with pricing direction, samples, and lead time.

→Private-label packaging and export from Vietnam.
→Cube and bar formats, flexible pack counts.
→Prefer email? contact@ulstraw.com